Behind Every Great Business is a Dedicated Leadership Team

• Lake Geneva, WI
• Greater Milwaukee area, WI
• Greater Chicagoland area, IL
• Madison, WI

My name is Jim Falotico, and I’ve been part of the WSI team since 2019. I’m based in Lake Geneva, WI.   It’s a great place to live because of the laid-back feel and all of the outdoor activities available.  I enjoy golfing, hiking, kayaking, and stand-up paddle boarding with my family.  There are great restaurants and local events happening all year round in the area.

I’m a sales and marketing leader with years of top-line sales growth and bottom-line profitability experience.  Some of the skills I bring to our clients include:

• Worked closely with manufacturers, distributors, and retailers to strategically grow their businesses.
• Managed and coached global sales and marketing teams, focusing on profitable customers and products.
• Led a business unit including operations, engineering, R&D, marketing and customer support.

• Actively participated as a member of executive teams building long term strategies to drive KPI’s and increase share-holder value.
• Created new and optimized existing sales and customer service teams.
• Directed new product development projects and helped introduce new brands into the marketplace.

My focus as a Digital Marketing Consultant with WSI is to work with business owners who are looking to improve their lead generation results.  I bring a holistic approach to develop a digital marketing strategy to maximize results.

Our office has expertise with small-to-midsize businesses who want to build digital marketing programs that address the challenges they face with outreach, lead generation, and conversion. We focus on developing strategies and implementing tactics that deliver strong ROI for both product and service industries including home improvement, recreation, and services.