Digital Marketing Blue Print

You Wouldn't Build A House Without A Plan
The Team At WSI Starts Every New Digital Campaign With A Solid Marketing Strategy. As A Digital Consultancy, We Specialize In Digital Marketing Strategy With A Firm Focus On B2B Lead Generation.

Usually, This Process Begins With A Discovery Project To Help Our Clients Ascertain Their Target Personas, Competitors, Goals & From There; We Put Together A Series Of Tactics To Build The Strategy.

The Framework Supporting The Digital Marketing Blueprint Is A 5-Step Process:

Step 1: The First Step Is Defining Your Buyer Persona - The Persona Is A Representation Of Your Customer. Creating A Persona Is A Collaborative Exercise Between Your Team And Ours To Understand Who That Target Market Is. We Will Ask Probing Questions And Give Your Buyer A Name That Your Entire Organization Can Identify Their Likes, Dislikes, And Buyer Preferences.

Step 2: The Second Step Is Market Research. We Will Determine How Prospects Search For Your Product Or Service Online. We Will Research The Monthly Search Volumes And How Often Your Brand Appears In These Searches.

Step 3: The Third Step In The Process Is To Conduct A Competitive Analysis. This Analysis Allows You To See How Your Company Measures Up In Your Market. You Can Observe What Your Competitors Are Doing Well Online And Avoid What They're Doing Badly!

Step 4: The Fourth Step Is A Technical Deep Dive Into Your Website. We Will Test Your Site Speed. We Will Search For Broken Links. We Will Make Recommendations To Improve Your Website Performance And Make Initial Suggestions To Improve Your Conversion Rates.

Step 5: The Fifth And Final Step Is Critical.  We Pull All Components Of Your Analysis Together. We Build A Strategy And A Road Map For Your Business, Which Can Be Implemented In A Realistic Marketing Plan.